** NEW ** Best hotel with serviced apartments or branded residences

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Best operator 1 to 50 units

Who should enter: Any serviced apartment, aparthotel or corporate housing operator with up to 50 units under management for at least one year. 

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Brand awareness - evidence of marketing and distribution strategies on customer sales.

• Growth - evidence of continued or planned expansion across target markets.

• Company values - description of ESG commitments and initiatives.

Best operator 51 to 200 units

Who should enter: Any serviced apartment, aparthotel or corporate housing operator with between 51 and 200 units under management for at least one year.

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Brand awareness - evidence of marketing and distribution strategies on customer sales.

• Growth - evidence of continued or planned expansion across target markets.

• Company values - description of ESG commitments and initiatives.

Best operator 201+ units

Who should enter: Any serviced apartment, aparthotel or corporate housing operator with more than 201 units under management for at least one year. 

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Brand awareness - evidence of marketing and distribution strategies on customer sales.

• Growth - evidence of continued or planned expansion across target markets.

• Company values - description of ESG commitments and initiatives.

Best property 1 to 20 units

Who should enter: Any serviced apartment, aparthotel, branded residence or corporate housing property with up to 20 units open for at least one year. 

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Exterior and interior design - description of unique features that align with brand identity.

• Brand awareness - evidence of marketing and distribution strategies on  customer sales.

• Company values - description of ESG commitments and initiatives.

Best property 21 to 70 units

Who should enter: Any serviced apartment, aparthotel, branded residence or corporate housing property with between 21 and 70 units open for at least one year.

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Exterior and interior design - description of unique features that align with brand identity.

• Brand awareness - evidence of marketing and distribution strategies on  customer sales.

• Company values - description of ESG commitments and initiatives.

Best property 71+ units

Who should enter: Any serviced apartment, aparthotel, branded residence or corporate housing property with more than 71 units open for at least one year.

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Guest satisfaction - evidence of consistently delivering best-in-class guest experience and customer service.

• Offerings and partnerships - description of innovative services and amenities, both on and off-site.

• Exterior and interior design - description of unique features that align with brand identity.

• Brand awareness - evidence of marketing and distribution strategies on  customer sales.

• Company values - description of ESG commitments and initiatives.

Best architecture/exterior design

Who should enter: Property owners, operators and architects - each entry should highlight the design of a single development.

Judging criteria:

• Form - description of structural components including floor plan configuration and external outline and scale. It is recommended you include any images of the external facades and any landscaping.

• Function - description of unique or clever space programming and how this affects the operator experience (eg. external materiality, maintenance, servicing layouts) as well as the guest experience (eg. comfort, navigability). It is recommended you include plans detailing how the building is designed.

• Creativity - evidence of how the project demonstrates innovation.

• ESG Commitments - evidence of environmental, social and governance commitments, including sensitivity to any heritage issue.

• Product - description of how the finished project relates to the original brief and budget. For extensions and conversions,existing and proposed layouts are recommended. 

Best interior design

Who should enter: Property owners, operators and interior designers - each entry should highlight the design of a single development.

Judging criteria:

• Interior Form - description of unique features and how the aesthetics aligns with brand identity. It is recommended you include images of internal areas and any external terraces or public spaces.

• Interior Function - description of how the overall design including FF&E, materials and finishes affects the operator experience (eg. durability, maintenance, housekeeping) as well as the guest experience (eg. comfort, navigability).

• Creativity - evidence of how the project demonstrates innovation.

• ESG Commitments - evidence of environmental, social and governance commitments, including sensitivity to any heritage considerations.

• Product - description of how the finished project relates to the original brief and budget. For renovations, refurbishments and repurposed projects, before and after images are recommended. 

Best marketing/branding campaign

Who should enter: Property owners, operators and service providers - campaigns can be company-wide or specific to a single property or initiative. 

Judging criteria:

• Clear campaign objectives - evidence of clear, well thought out objectives and overall strategy for the campaign.

• Creativity - demonstrate innovation and uniqueness of content and distribution.

• Smart execution - briefly describe how your strategy was executed and what made it stand out.

• Success and ROI - clearly show the ROI from the campaign (include actual figures) and why you believe it was a success.

Best use of social media

Who should enter: Property owners, operators and service providers - entries can relate to company-wide activity or be specific to a single property or initiative.

Judging criteria:

• Social presence - evidence of accounts in more than one network across B2C and B2B channels.

• Content - description of fresh and relevant content that resonates with industry and target customers.

• Customer care - description of how social networks are used to engage existing and new customers.

• Campaign - description of how social networks are regularly used to execute different social campaigns.

• Conversion - evidence of efforts to convert social fan base to users of products/services.

Best flex rental operator

Who should enter: Any operator which manages short and long-term inventory within its own network, as well as other use classes such as hotels, BTR, PBSA, coliving and more. 

Judging criteria:

• KPIs - track record of strong performance metrics eg. occupancy, RevPAR, GOPAR.

• Creativity - evidence of new products/services launched. 

• Relevance - description of how marketing and distribution strategies are relevant for the target audience.

• Case studies - evidence of how operations have impacted customers and owners. 

• Company policies - description of ESG commitments and initiatives, as well as any supporting evidence of progress. 

Innovative use of technology

Who should enter: Property owners, operators and technology providers - entries can relate to company-wide activity or be specific to a single property or initiative.

Judging criteria:

• Innovation - briefly describe how the product/service is new, different or unique and is helping to resolve a particular challenge.

• User experience - description of how the product/service improves the user experience, including both staff and customer.

• Infrastructure - description of how the complexity of the technology is simplified for the user.

• Enhancements - description of how further developments, upgrades and integrations will be used to improve the product/service. 

Best intermediary

Who should enter: Any distribution platform, agent, RMC or TMC which promotes the use of serviced apartments, aparthotels or corporate housing to its clients.

Judging criteria:

• Service - demonstrate the effectiveness of your solutions to clients across the end-to-end customer journey.

• Relevance - demonstrate the championing of service apartments within corporate travel and relocation programmes. 

• Innovation - demonstrate how the accommodation offer and service delivery makes the business stand out. 

• Company values - description of ESG commitments and initiatives.

ESG award - operator or property

Who should enter: Any operator or property  within the extended stay industry which is placing ESG goals and commitments at the centre of its business model.

Judging criteria:

• Data - submission of year-on-year metrics to demonstrate progress, supported by recent data and reports including client quotes and customer reviews.

• Environment - evidence of incorporating a net zero carbon or carbon reduction strategy, categorised into Scope 1, 2 and 3 emissions.

• Social - evidence of social values including, but not limited to, ED&I strategy, community engagement and charity collaborations. Where possible, please quantify the social value created eg. number of hours community work, profits raised for charity.

• Governance - evidence of upholding strong company policies including, but not limited to, Modern Slavery commitments, procurement strategies, gender pay gap and executive remuneration packages. 

ESG award - supplier or service provider

Who should enter: Any supplier or service provider to the extended stay industry which is placing ESG goals and commitments at the centre of its business model.

Judging criteria:

• Data - submission of year-on-year metrics to demonstrate progress, supported by recent data and reports including client quotes and customer reviews.

• Environment - evidence of incorporating a net zero carbon or carbon reduction strategy, categorised into Scope 1, 2 and 3 emissions.

• Social - evidence of social values including, but not limited to, ED&I strategy, community engagement and charity collaborations. Where possible, please quantify the social value created eg. number of hours community work, profits raised for charity.

• Governance - evidence of upholding strong company policies including, but not limited to, Modern Slavery commitments, procurement strategies, gender pay gap and executive remuneration packages. 

Rising Star

Who should enter: Anyone working within the extended stay sector can enter individually or nominate a colleague. Our judges will then select a shortlist, and the award will be voted for online by Serviced Apartment News readers. 

Judging criteria:

• Passion - demonstrate commitment to personal and/or professional development and future ambitions.

• Leadership - demonstrate a clear understanding of business and financial planning.

• Impact - evidence of contribution to the extended stay sector on a domestic, regional or global scale.

Industry Inspiration

Who should enter: Anyone working within the extended stay sector can enter individually or nominate a colleague. Our judges will then select a shortlist, and the award will be voted for online by Serviced Apartment News readers. 

Judging criteria:

• Passion - demonstrate commitment to personal and/or professional development and future ambitions.

• Leadership - demonstrate a clear understanding of business and financial planning.

• Impact - evidence of contribution to the extended stay sector on a domestic, regional or global scale.

Team of the year

Who should enter: Any team working within the extended stay industry across the value chain and including service providers. Our judges will select a shortlist, and the award will be voted for online by Serviced Apartment News readers.

Judging criteria:

• Culture - description of healthy work-life balance across all staff roles including, but not limited to, flexible rotas, employee benefits, team building activities. Employee satisfaction scores and feedback is recommended.  

• Impact - evidence of the team’s impact on company performance such as sales and revenues, customer reviews, staff turnover/retention/growth. 

• ESG - evidence of the whole team’s commitment to upholding ESG initiatives such as endorsing net zero strategies, supporting community/charitable projects, diversity in the workforce, real living wages. 

Outstanding Achievement

Who qualifies: Any serviced apartment, aparthotel or extended stay operator.

An individual or organisation that has excelled and represented the wider industry in a positive manner over the past 12 months.

This award is selected by the judging panel.